Project type:
Naming + Branding
Client:
Timid
Redefining the Asian Narrative.
Timid Magazine is an Asian-focused news outlet dedicated to rewriting the narratives of the Asian experience. Through thoughtful storytelling, they bridge the gaps across geography, generations, and cultural differences, giving voice to diverse perspectives within the community. Our branding and naming project reflects their mission to challenge stereotypes and offer a fresh, authentic lens on what it means to be Asian today. Timid Magazine is not afraid to amplify important conversations and redefine cultural representation.