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Amazon

Project type:

Industrial Design

Client:

Amazon

At Lab126 by Amazon, we contributed to the design of several iconic products, including the Kindle Fire HD, Kindle Paperwhite, Kindle Book Cover, and the innovative Dash button. Our responsibilities spanned from defining the design intent to creating detailed CAD models and refining CMF (Color, Material, and Finish). The Dash button, in particular, became a catalyst for the development of other innovative Amazon products, paving the way for seamless, one-touch consumer experiences and Alexa. Each project reflected a commitment to user-centered design, balancing functionality, aesthetics, and the unique needs of Amazon's ecosystem.

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