For the NYT bestseller Read Write Own by Chris Dixon, we expanded Rodrigo Corral Studio’s bold cover design into a cohesive graphic system, scaling it across marketing content like a Times Square billboard, The Washington Post, and The New York Times. Building on this foundation, we developed creative guidelines that shaped an engaging explainer animation. Collaborating closely with Dixon and his team, we crafted the storyboard, voiceover, and animation to distill the book’s core Web3 concepts into a clear, compelling narrative.