HOLD ON
WE'RE BUILDING OUT IPAD VERSION.

YOU'RE IN LANDSCAPE. PORTRAIT ONLY FRIENDS.

Nike Flare

Project type:

Industrial Design + Marketing

Client:

Nike

When Nike and ARM approached us to design a trophy for their Beat the Heat event, we drew inspiration from objects that generate or endure heat. We wanted the trophy to be functional, not just decorative. Given the tight timeline, we set two key constraints: (1) it had to be produced locally, and (2) it should repurpose discarded materials for sustainability.

One idea stood out—the torch. When lit, its flame embodies the spirit of running, a passion that burns within. While trophies typically celebrate the best, this flame honors more than victory—it’s a tribute to competition and a salute to those who carried the torch before.

Here, the flare is the torch.

Process video here // Promo video here

MORE PROJECTS