The Unreleased Supreme Oreo – A Design Hoax Gone Viral

To tease fans—and Supreme itself—we designed and fabricated a custom mold for an unreleased red Supreme Oreo, bringing the hype to life before it even existed. We documented the entire process, from molding to baking, and filmed ourselves enjoying the elusive cookie the internet craved. The stunt exploded online, racking up 1.5 million+ views and sending Supreme’s lawyers our way with a cease and desist. It was the ultimate design experiment—blurring the line between fan culture, viral marketing, and the power of making what people only imagine.