M.O.B is more than a relay team—it’s a movement. As a diverse group of runners taking on The Speed Project, M.O.B embodies resilience, strength, and the power of breaking through limitations. This branding project captures the spirit of pushing beyond boundaries—both physical and mental—through bold visuals, dynamic storytelling, and a strong identity that reflects the team’s relentless energy. From logo design to campaign messaging, the brand will amplify the mantra: Miles Over Barriers.