Timekeeping with SoCal Attitude

Rooted in Southern California’s music, art, surf, and snow culture, Electric embodies an active, free-spirited lifestyle. Our industrial design work for their series of watches captured this ethos—blending bold aesthetics, durable materials, and performance-driven features. Designed for those who move effortlessly between the mountains, waves, and city streets, each timepiece reflects Electric’s signature fusion of style and function, built to withstand the elements while making a statement.