HOBO is a motorcycle travel brand inspired by the freedom of the open road. Inspired by adventure and heritage, the name blends Hoang and Bonneville, symbolizing a passion for design and the iconic spirit of motorcycle touring. HOBO’s branding captures the raw beauty of the journey—dusty roads, roaring engines, and the stories found along the way. With a bold yet timeless aesthetic, HOBO embodies the nomadic soul, offering gear, experiences, and a community for riders who live to explore.