Project type:
Branding
Client:
Hot Jiang Inc.
Netflix's Bling Empire Star Kelly Mi Li’s Brand
Inspired by the heartwarming bond between Kelly Mi Li and her mother, this branding project brings their cherished family traditions to life—starting with their beloved chili crisp. Rooted in love, heritage, and unforgettable meals, this venture honors Kelly’s mom’s incredible cooking by sharing their family’s flavors with the world. More than just a product, this is the beginning of a brand built on core memories, celebrating the power of food to connect generations.